Keyword analysis has to be just about the most crucial sides of SEO. It does not matter how strong your link building is or if your on-page optimization is ideal, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a fraction of the traffic you could be getting.
In locating keywords to focus on, you are essentially after keywords that have good search volume, comparatively low competition and will monetize well. In the following paragraphs, I want to take a look at how to develop confidence that a given keyword has a good search volume.
As many reader are probably aware, there are a number of keyword tools on the web that will help give an indication of the keywords volume. Such as the Google AdWords keyword tool, word tracker and Google Insights for Search to mention a few. The important thing to understand here is that none of these keyword tools provide completely accurate numbers for volume, you will find, that includes the Google tools as wells. Personally, to help increase the chance that a keyword you are targeting features a good volume, I really like to look into the data from many of these mentioned tools and when a keyword is showing strong volume across most of these tools, it becomes an indication the volume needs to be good. Another habit I adopt in keyword research would be to always glance at the search volume for an exact match keyword. This ought to indicate the quantity from the keyword typed in just as is, rather than as an element of a larger keyword phrase (phrase match) as well as a keyword which has your words inside it (broad match).
If you are intending to spend significant time and/or money in a search engine optimisation effort for a keyword, another method to get an improved concept of a keywords search volume is always to operate a quick AdWords campaign. This is when you will bid in AdWords on the keyword you are looking at so that your ad is displayed within the search engine rankings for the keyword. The campaign should buy a precise match of the keyword you are looking at to assist give an effect of the exact match search volume. After running an AdWords campaign, you will observe an estimate from the impressions provided to your ad. Should you set up your campaign correctly, these impressions may be used to provide a good estimate of a keywords search volume.
There is no need to get a site set up for this particular but can simply manage a campaign that links to another one site. Be sure you request that impressions are served as soon as possible (as opposed to spaced with the day according to budget) and that you bid enough that your ad is always shown. Additionally use the search network only. AdWords will then report on the impressions for your keyword, that will give another indication of search volume.
You sometimes see individuals who claim the search volume numbers within the Adwords keyword tool will always be correct with regards to search volume on the search engines, however, once you have adopted the entire process of running AdWords campaigns helzdf verify search volumes enough times, you will find that you can find indeed inaccuracies in the search numbers using this tool.
It is essential to keep in mind that evaluating search volume is only one part of the evaluation of the keyword. Other crucial elements include the competition of the keyword as well as its profitability. These steps outlined here should however help give an excellent evaluation of whether a keyword includes a good search volume.