This small shop does online-only releases for marketers on a budget. For $99, they’ll distribute your release to a healthy handful of sources and track the final results in one place. I also found the consumer support quick and helpful, and Merrick Lozano, one of the founders, replied personally, adding a great “mom ‘n pop shop” feel.
The downside was the links within the release were designated “no-follow” by the sites that acquired the production, rendering the press release minimally valuable from a search engine optimization perspective.
PRWeb – They are a bit more established, plus it feels like that. I used to be assigned a sales rep right away and was promptly upsold with their $200 distribution package, as the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release may have for my client.
The release got a little more pickup compared to what I saw through PRLeap, even though the sites that ran the release weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously failed to add “rel=nofollow,” thus keeping SEO juice intact.
One important thing that surprised me about PRLeap was the lack of reporting tools for online-only releases during writing. When I asked my PRWeb rep how advisable to report on where my press release was acquired, he suggested searching Google.
PR Newswire – This can be a real-deal newswire distribution toolset. To become fair, the press release I submitted via PR Newswire cost north of $700 before targeting add-ons (i.e. targeted lists of journalists), and it also went out over the live newswire to press rooms round the country, while I tested the other services for online-only releases, so jwzeam comparison isn’t intended to be an apples-to-apples examine best press release distribution service is the ideal value.
PR Newswire vets its users heavily. I had to submit various documents and prove I have a real company to gain approval for his or her service, but when I was aboard, I used to be assigned a sales rep and an account manager, both of whom were helpful and reasonably quick to respond to my inquiries.
My client’s press release was picked up on over 230 websites. With 4 links for their site in the press release, that can be done the math – that’s quite a solid linkbuilding effort!
Now, below are a few best practices for press release distribution. The best days to send are Tuesday, Wednesday and Thursday. Earlier is preferable to later, but avoid the close and open from the market, 9:30 am and 4:30 pm Eastern. Off times can help (10:08 am instead of 10:00 am). It’s best to have 1 link for each 100 words of the release, roughly. Too many links can come off as spammy. For SEO value, function in links for your site using text that describes what you do. If you’re Venturebeat, don’t link the word “Venturebeat.com” within your press release – find a way to make tech news or innovation news part of the link.