The virtual world is getting even closer to becoming a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The marketplace has become fiercer everyday, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies turn into a reality or may be until 2020.
Website Marketing is a concept which became favored by Google emerging because the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin if the two were attending Stanford University as Ph.D. candidates. Then this real game began. Internet Marketing was dubbed to become the technique of promoting websites online or online medium to drive traffic towards the web site or business, and therefore lead generation for the business.
The initial trend of internet marketing before the events of Google was very simple and consisted of limited procedures to get followed. But, after the development of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence as and when the search engines, especially Google, begun to transform themselves since the blue water navies in the mighty ocean referred to as Internet or perhaps the Virtual World. Possible head-on collisions brought on by the evolution of search engines were tackled by the development of different online marketing techniques. Search engine optimization is certainly one and this includes.
Search Engine Optimization (SEO) technique was invented when the concept of search engine listings was initially exposed to the people in virtual world through the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly ever since then.
Through the initial events of SEO, the keywords or key phrases would be stuffed to the website profusely in the text content and the Meta Keywords tag, and also the website would rank searching engines for related keywords. But, throughout the later stages, as search engines evolved, the thought of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with a lot of keywords stuffed into them and with more backlinks than their competitors would achieve greater rankings in SE listings. In this way of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market with a bang and changed the principles of the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a whole new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, with quality webpage content started to rank higher in Google’s search result for their respective keywords.
During this evolving era of search engines like google, webmasters used to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this is no longer followed except for the Black-Hat techniques, which can be unethical means of performing search engine optimization, and up against the webmaster guidelines offered by the search engines. The Googler in disguise has emerged into the outer world with all the identity and name Matt Cutts, the pinnacle of Google’s anti-spam team.
In today’s world, SEO is not any more a simple play. It provides evolved through the keyword stuffing and quantity days to another era of quality and perfection. Many business owners still feel that anyone having a basic knowledge on SEO and internet or perhaps by studying related content and reading study material can do search engine optimisation tasks. But, this myth is kndxmq more alive and check engine optimisation should not be performed as it was being handled during the 1990’s. Since search engine listings have evolved and also have come a long way inside their sophistication, internet search engine optimisation could only be handled by a specialist or perhaps an Online Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it can be clearly stated that internet search engine optimisation is filled with quality data gathering, analytics and precision achieved with calculations. As it is a highly competitive world that requires regular data analysis and performance monitoring of sites for related keywords on search results, it is better for company owners to leave each of the complexities and headaches to experts, sit back and relax, and expect good quality results.