Every time I read and hear people speaking about website marketing for businesses, they appear to approach the niche with big businesses in mind or marketing that is ideal for national or international audiences; put simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the businesses that may need help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or perhaps your plumber in Buckingham? or that great little coffee shop on the high-street in your local town? These small enterprises that depend upon more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this in mind I want to address some of the problems that face smaller businesses and how they can captalise on the growing trend in the usage of the web for searching local services and goods.
The thing is, online competition for local business owners is insanely low. If you are involved in marketing your business online, you’re probably spending your whole day competing in ridiculously competitive markets. Right the average town and city up and down the land has minimal competition for local search. You don’t need to be fighting with all the heavy hitters in your online market spot in order to position your small business facing customers or prospective customers for your geographic area. The reason being there is a huge gap inside the online local market place that local business owners can exploit to obtain new customers coming through their doors.
Below I set out a number of the easiest things that you can do in order to make your business more visible online for local search.
You must know that the internet is considered the primary method of information gathering. Just think of your own behaviour. From the last 10 times you necessary to find some good info, have you pick the Classifieds? dictionary? see your local library? or have you just ask Google?
With something like two-thirds of searches for local company information done online (TMP Directional Marketing 2008) it can make a lot of sense to ensure that your company is optimised for local search.
So, in case you are your small business which offers goods or services for your local area, the question you have to ask yourself is……
– Are you struggling to have business from your website?
– Maybe you’ve invested a great deal in a website that doesn’t have any visitors?
– Can you wish you can get more quality visitors and enquiries?
……should you answered yes to any of these, then consider, WHY?
With much scope and chance for small enterprises to optimise their services for local market, there is no rhyme or reason why online business generation can not work to suit your needs.
Simple Tips and tricks for Small Local Business Owners to get Noticed on yahoo
1. Get the business indexed in Google’s Local Company Centre – Being listed in Google maps and Google local has quickly surpassed the importance of being listed in business directories such as the classifieds. Make sure your business shows up when someone searches your company name and keywords linked to your business.
i. Establish a business address within the city where you want your site to rank, in case you are targeting a spot which can be not the area of the registered business address. ii. Enroll in a local chamber of commerce and request a hyperlink from the site. iii. Perform a search to your target town or city i.e. perform a search for “town, city, county”. From your search results get links through the top pages associated with your target town, city or county. iv. Link to your Google listing out of your website using your target anchor text. v. Include localised anchor text within your backlink building efforts. vi. Include keyword terms within your business description.
2. Reviews Google likes reviews, so encourage your prospects to analyze your goods and services publicly to boost your rankings and offer social proof value for the products as well as services which you provide. This can have good results when reviews are placed in local discussion forums or on social media and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will definitely being to show up more frequently on the first page of Google’s search results. Some suggestions to get your business’s news brings about Universal Search:
i. Make certain you send our your press releases on the regular cycle. ii Incorporate your target keywords within the title of your own press release and sparingly throughout its copy. iii Use PRWeb along with other top press release submission services for online syndication to other sites. iv. Key phrases target keywords in the press release for your site as well as other sources. v. Incorporate your target keywords in your alt tags with any images submitted with your press releases.
4. Video Online video marketing is no doubt one of the better methods to present an idea, showcase some great benefits of your small business, or just just to get the message across inside an entertaining way, even if it’s just to improve your business’s brand awareness.
Video results in search engine listings are constantly rising in popularity and visibility, so make certain video content is optimised for your target keyword. Video can also be potentially among the simplest ways website owners have in penetrating difficult search terms/markets and with technological advances it really is so much easier right now to record, upload and publish video content to the internet than ever before before.
These are but some of the simplest and quickest guidelines for getting your company presence felt in your local online market. 2009 saw the start of some significant changes in how Google’s search engines organises information using the launch of Universal Search. This can carry through into 2010.
This coming year, you will start to see that search engine listings will no longer be about ranking for top rated. With Google’s new (launched in early 2009) Universal Search options filtering into how its search results qqwzcz are displayed, you will end up seeing other sorts of web content starting out show on its search pages – white papers, images, news, product search, video, blogs, etc.
What this implies for businesses is that the internet market has radically changed over the last twelve months. Effectively, Google (which carries over 70% of the online search market) has flipped everyone upside down. Now the marketplace is wide open and native search can be exploited more than ever before. Who you thought was your web competitor yesterday may not be your competitor!
For the time being the key to success on the web is diversity marketing. Pay particular awareness of what’s happening in Google’s world, learn how to see through Google’s eyes while focusing your business marketing in media that Google loves. If you would like additional information about online marketing service in Milton Keynes or for your local market or have particular challenges in obtaining more local custom, then we would certainly love to listen to you.