Many marketing agencies typically assume the people reading their content already know what SEO marketing (seo marketing) is but what we’ve found is not everyone understands the basic principles of SEO and why it is important for their web presence. Because of the growing importance placed on social media marketing, many believe they can either implement SEO OR social networking. That’s simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets carry it back to basics and discuss: What is SEO Marketing?
SEO Marketing Defined. In accordance with Online Search Engine Land: SEO means “seo.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines like google. All major search engines including Google, Yahoo and Bing have such results, where webpages along with other content such as videos or local listings are shown and ranked based on what the major search engines considers most related to users. Payment isn’t involved, because it is with paid search ads.
Let’s break it down.
It is the procedure for getting traffic through the “free,” “organic,” “editorial” or “natural” listings on search engines like google. Once you perform a search on the search engines, you typically either determine what you’re trying to find in the first page, or you go back and change your quest query. Let’s examine searching example. Search for “seo marketing appleton wi”.
The top area of the search results are usually the paid results. You can tell because there is a small orange box with the word “Ad” alongside them. The unpaid effects are exactly what are referred to as “free”, “natural”, “organic” and “editorial” within the definition. Each time a user clicks one of these brilliant links, the web site has successfully grasped their attention and is now a prospective solution for anything these people were looking for.
All major search engines like google such as Google, Yahoo and Bing have such results, where web pages and other content including videos or local listings are shown and ranked based on what the search engine considers most related to users.
These results are shown in most search platforms, whether or not it is one of the major ones: Google, Bing and Yahoo; or less popular platform options. However, none of such platforms don’t just KNOW you have the best product and automatically rank you first. You need to prove it together with your online presence.
Payment isn’t involved, since it is with paid search ads. As stated before, the results above the organic links are paid. That’s a subject for another article, just know that you’ll never see an organic result Higher than the paid search engine results.
The reason why SEO Essential for Your Website? So now that you understand what SEO Marketing is, but just how could it be relevant to your website? Can SEO even work to suit your needs? Why can’t you just promote your site on social media? Great questions. First off, how is SEO marketing relevant to your site? 75% of individuals simply click one of the top five leads to Google, and few (roughly 25%) will visit the second page for search engine rankings. If this is not really reason enough, then also consider these SEO statistics:
75% of internet transactions start with the search engines
An inbound lead (somebody that finds your website and fills out a “Give Us A Call” form) costs 61% lower than an outbound lead (a sales call)
SEO leads have a 14.6% close rate, while outbound leads possess a 1.7% close rate
93% of online experiences begin with searching engines
Search Engine Optimization vs. Social Media Marketing?
Some say search is not really limited to a search platform anymore because you can find businesses within your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone discovers your company on Facebook for example, they are likely there to browse, or get support, they aren’t necessarily trying to find you because they’re able to buy your products or services.
Your potential prospects are probably located on social media out of curiosity and/or boredom. When someone is ready to buy or even in research mode, these are searching especially for something you might have the ability to provide which raises the likelihood you’ll get yourself a customer. This alone is reason enough never to ignore SEO within your web marketing strategy.
SEO Marketing and Social Media Work Hand-In-Hand. Being a brand leader on social networking will show your potential customers you know what you really are speaking about. Search engines observe how much your content is shared, how qxefzt individuals are interacting with you, and exactly how well you manage your brand. This allows your company to gain trust, and for that reason could bump your website’s rankings in search engines. In the event you only learn one important thing about SEO and social networking using this article, this can be it: You can’t have one without the other if you wish to be competitive online.