Musical.ly users opened their phones to a surprise today because they found the application replaced with a brand new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which utilized Musical.ly into their own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, which have been updated with a brand new interface yet still retains the core feature of both apps: short-form videos as much as just a few seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger technique to enter the united states market. In the first quarter of 2018, freetiktokguide.org was the world’s most downloaded iOS app, based on a report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned from your platform as a result of her status being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while some are debating how to identify themselves moving forward: musically is currently “tik tok” having said that i will always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok may seem like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok is going to be missing a crucial part of the Musical.ly history, that was built on teens lip-syncing and dancing to music. All of the features to make karaoke videos are still there, but rebranding the app with a new name and forcing the previous Musical.ly users to migrate to a new platform is actually a move that may alienate the first community. It’ll be approximately the teens to decide whether TikTok’s popularity in China will translate to success in the united states.
The newest app will retain the most famous highlights of both platforms and existing users could have their account, content and fan base automatically migrated to the new TikTok app, that will use a new brand name and interface. The new app includes upgrades like a “reaction” feature that allows users to respond to friends’ videos directly from the telephone and enhanced creative tools, the organization said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and we are excited to enter into a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit due to the shared mission of both experiences – to produce a community where everyone could be a creator.”
TikTok is a short-video sharing platform where users can view and provide quick videos using music, stickers and animations as effects. It absolutely was the most downloaded non-game app in the Apple app store globally in the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as a stand-alone app.
Along with the new app, TikTok is launching a number of new creator programmes to offer users with tech support, performance insights and assistance with growth strategy. It is additionally launching a new safety centre, “to build an internet experience that feels safe and welcoming,” in accordance with the statement.
Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users acquire more than tripled the time they spend watching short videos within the last year, according to the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The amount of monthly active users for short video apps in China, where Douyin competes with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to safeguard minors.